Are Aerons Going To Be Cheaper?
Are cheaper Aerons on the way? Probably not.
Earlier in the week Herman Miller, manufacturers of the legendary Aeron chair settled an antitrust lawsuit brought by New York State and Michigan and Illinois. Miller agreed to pay $750,000 to be split between them.
The suit came about due to Miller’s policy of insisting that their resellers didn’t advertise the Aeron for less than the recommended price of $949.
Under the terms of the lawsuit they are still allowed to enforce the pricing policy but aren’t allowed to communicate with any of their suppliers about it. The agreement will remain in force until 2010.
It all seems a bit pointless really and I don’t expect it will affect the price of the Aeron.
It’s likely that online dealers were the target of Miller’s policy as they don’t have the overheads that a traditional bricks and mortar dealer has.
It must be frustrating to have people visit your showroom, try the product and then search the net for a better price later. That’s probably the way with a lot of product purchases these days.
Here’s where you can find the full story.
You can find out more about the Aeron range here.












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